When Schuster's brought the holiday parade to downtown Milwaukee

The inaugural Schuster’s Christmas parade, held Nov. 26, 1927, began at the eastern end of Wisconsin Ave. and went due west — past Gimbels’ flagship …

Do you trust this headline?

You already voted!

Based on recent headline ratings, 81% of this readership currently trusts the local media, which has an average score of 90% regionally and is currently trending negative.

81%

Media Trust Score81%